Understanding consumer behaviour: The shift to sustainability

Overview

In this Director Deep Dive session, Bryan Bollinger, Professor of Marketing at NYU Stern and Erskine Fellow at the University of Canterbury, will explore what influences consumer decisions, from purchasing sustainably labelled products to adopting solar technology or lending on microfinance platforms.

Gain valuable insights into how consumer responses to different behavioural phenomenon shapes markets and what this means for directors, business owners, and policymakers.

Directors' Deep Dive events are smaller interactive discussion-style sessions where you will be encouraged to ask questions and actively contribute your perspectives.  

Professor Bryan Bollinger

Bryan Bollinger is a Professor of Marketing and the outgoing Academic Director of Doctoral Studies at NYU Stern School of Business. He will be starting in summer 2025 as a Professor of Marketing at Dartmouth College Tuck School of Business. 

Professor Bollinger’s interdisciplinary research portfolio aims to understand the causal effects of marketing and policy decisions in sustainability domains, and the interdependent reactions by consumers and firms. Examples include drivers of solar adoption and pricing, the role of home-automation and dynamic pricing on demand response, and response to information. His research has been supported by grants from the Department of Energy, National Science Foundation, Environmental Protection Agency, and others. His work has been published in leading marketing journals as well as in journals in other disciplines, including Nature, PNAS, AEJ: Economic Policy, and RAND Journal of Economics. 

Professor Bollinger serves on the editorial review boards at Journal of Marketing Research (area editor), Journal of Marketing (area editor), Quantitative Marketing and Economics (area editor), Marketing Science, and Journal of Consumer Research. His research has been highlighted in news outlets such as The Economist, NPR, The New York Times, and The Harvard Business Review. Professor Bollinger received his B.A. and B.E. in engineering at Dartmouth College and his M.A. in Economics and Ph.D. in Marketing at Stanford University.

Additional information

Covid-19 precautions

By registering for this event you are confirming that you agree to adhere to our Covid-19 health and safety measures. If you are unwell or have any Covid-19 symptoms please do not attend this event.

Additional requirements

Should you have any dietary, mobility, cultural or other requirements, you can let us know on the registration form.

Branch event cancellation policy

Regrettably, registration fees cannot be refunded when cancellations are received within two working days prior to any branch event.

See our standard terms and conditions for more information.

Contact

Kim Gerard
Canterbury Branch Executive

+64 21 243 6252
canterbury.branch@iod.org.nz

Our sponsors

The Canterbury Branch acknowledges the generous support of